Karl Weiss, founder and president of Market Perceptions, Inc. has 20 years of experience in marketing research, with special expertise in research design and statistical analysis.  Karl holds an MBA with an emphasis in marketing research and B.S. degrees in marketing and statistics.  In addition, Karl served as Adjunct Faculty Member at the University Of Colorado Graduate School Of Journalism from 1998 to 2003.

Karl studies consumer behavior and trends for a wide variety of clients, conducting research in the Hispanic market for Toyota, Lexus and Bacardi USA, working in the health care industries for Kaiser Permanente, The Children’s Hospital and CIGNA Healthcare, and studying the changing retail environments for clients such as JCPenney and the Colorado Lottery.